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Following on from Tempest's work on raising awareness of Government grants we are pleased to announce a new funding scheme for training programs in and around North West Leicestershire. more info |
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For the latest news, tips and advice from the Web Design Leicester Team, Click here. |
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Tempest Web Design, the leading web design agency in Leicester have begun working closely with Business Link in Leicester. Click here to find out more. |
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 | | | Talent Cricket commisioned top Web Design Leicester team Tempest to provide... | | more info |
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 | | | No Prob Limo were experiencing problems with... | | more info |
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 | | | Matrix Bathrooms - Setting up an ecommerce store was the next... | | more info |
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Google Tips on Search Engine Optimisation |
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This advice is taken straight from Googles pages and has not been written by Tempest. Tempest do comply with all that is being suggested here. For further details please go to Google
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What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?
Search Engine Optimizers - SEO is an abbreviation for "search engine optimizer." Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
While Google doesn't have relationships with any SEOs and doesn't offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.
Be wary of SEO firms that send you email out of the blue.
Amazingly, we get these spam emails too:
"Dear google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same scepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
No one can guarantee a #1 ranking on Google
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Google Sitemaps program, and you can do this yourself at no cost whatsoever.
Be careful if a company is secretive or won't clearly explain what they intend to do. Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.
You should never have to link to an SEO
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
Some SEOs may try to sell you the ability to type keywords directly into the browser address bar. Most such proposals require users to install extra software, and very few users do so. Evaluate such proposals with extreme care and be sceptical about the self-reported number of users who have downloaded the required applications.
Choose wisely
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO:
[ view article ]
While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
Be sure to understand where the money goes
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results.
Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labelled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising. |
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| If you would open and honest advice or assistance on any part of the internet then please contact us and we will do all we can to help. |
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Tempest Web Design
39 Market Street
Ashby-de-la-Zouch
Leicestershire
LE65 1AG
Tel. 01530 566090
Fax. 01530 560077 |
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