 |
|
 |
|
| |
Following on from Tempest's work on raising awareness of Government grants we are pleased to announce a new funding scheme for training programs in and around North West Leicestershire. more info |
|
|
|
| |
|
|
|
|
| |
For the latest news, tips and advice from the Web Design Leicester Team, Click here. |
|
|
|
| |
|
|
|
|
| |
Tempest Web Design, the leading web design agency in Leicester have begun working closely with Business Link in Leicester. Click here to find out more. |
|
|
|
| |
|
|
|
|
| |
 | | | Talent Cricket commisioned top Web Design Leicester team Tempest to provide... | | more info |
|
|
|
|
| |
 | | | No Prob Limo were experiencing problems with... | | more info |
|
|
|
|
| |
 | | | Matrix Bathrooms - Setting up an ecommerce store was the next... | | more info |
|
|
|
|
|
|
| |
 |
Google Tips on Search Engine Optimisation |
| |
|
|
Talk to many SEOs, and ask other SEOs if they'd recommend the firm you're considering
References are a good start, but they don't tell the whole story. You should ask how long a company has been in business and how many full time individuals it employs. If you feel pressured or uneasy, go with your gut feeling and play it safe: hold off until you find a firm that you can trust. Ask your SEO firm if it reports every spam abuse that it finds to Google using our spam complaint form at
[ view spam complaint form ]
Ethical SEO firms report deceptive sites that violate Google's spam guidelines.
Make sure you're protected legally
For your own safety, you should insist on a full and unconditional money-back guarantee. Don't be afraid to request a refund if you're unsatisfied for any reason, or if your SEOs actions cause your domain to be removed from a search engine's index. Make sure you have a contract in writing that includes pricing. The contract should also require the SEO to stay within the guidelines recommended by each search engine for site inclusion.
What are the most common abuses a website owner is likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEOs other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavoury or illegal content.
What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
- Owns shadow domains
- Puts links to their other clients on doorway pages
- Offers to sell keywords in the address bar
- Doesn't distinguish between actual search results and ads that appear in search results
- Guarantees ranking, but only on obscure, long keyword phrases you would get anyway
- Operates with multiple aliases or falsified WHOIS info
- Gets traffic from "fake" search engines, spyware, or scumware
- Has had domains removed from Google's index or is not itself listed in Google
If you feel that you were deceived by an SEO in some way, you may want to report it.
The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: [ view Federal Trade Commission website ]
and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:
Federal Trade Commission, CRC-240, Washington, D.C. 20580
If your complaint is against a company in another country, please file it at
[ view E-Consumer website ]
|
| |
| page 1 | page 2
|
|
|
| |
|
| |
| |
|
|
|
| If you would open and honest advice or assistance on any part of the internet then please contact us and we will do all we can to help. |
|
|
Tempest Web Design
39 Market Street
Ashby-de-la-Zouch
Leicestershire
LE65 1AG
Tel. 01530 566090
Fax. 01530 560077 |
|
|
|
|
| |
|
|
|
|
