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Following on from Tempest's work on raising awareness of Government grants we are pleased to announce a new funding scheme for training programs in and around North West Leicestershire. more info |
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For the latest news, tips and advice from the Web Design Leicester Team, Click here. |
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Tempest Web Design, the leading web design agency in Leicester have begun working closely with Business Link in Leicester. Click here to find out more. |
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 | | | Talent Cricket commisioned top Web Design Leicester team Tempest to provide... | | more info |
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 | | | No Prob Limo were experiencing problems with... | | more info |
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 | | | Matrix Bathrooms - Setting up an ecommerce store was the next... | | more info |
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Tips on Search Optimisation |
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A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic, but where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
It is important to think about what search engine marketing means. It is a fascinating topic, but it takes in much more than just the process of "optimization" alone. Search engine marketing is actually the process of optimization plus effective marketing. You need both of these elements for your website to be successful and to effectively make sales and convert that new traffic.
Here's the thing to understand. Highly relevant pages that are easily found in top search results also need to be absolutely engaging and have a legitimate value to the visitor. They need to compel a response from the visitor - and this is where you can truly begin making money and increasing your sales. Visibility for "quality content" combined with the skill to compel your visitor to "take action" is what will make a nice pay check and make you happy.
Get that idea into your head and you will already be along the road to increasing your online sales.
Okay, just before we talk about options for building your SEO skills, here are a few other important considerations:
1. Accuracy of Information and Resources: It is extremely important to choose carefully where you get your training and the source that you put your trust in. If you are going to build your SEO skills, you need to understand where the information you are studying originates. After all, how can anyone possibly know exactly what the search engines are doing? Make it your goal to build the skills from those who can demonstrate long term accuracy. If someone cannot market their own services on the Web, how can they teach you anything?
2. The Secret of Accuracy: I'll let you in our own secret for accuracy. I believe that the only way that you can understand what a search engine is doing, is to actually research it. We research everything that we tell our customers, because it is the only way to know for sure what is happening. Researching does not mean listening to someone else's theories, it means actually testing and measuring the truth about how a search engine is behaving.
3. There is no value in searching for "tricks" or "short cuts" or "cheats" to try and fool the search engines. (The people who are selling you on these ideas do not make money in the SEO industry.) Don't waste your time going on a hunt for some little trick or two that will not deliver any genuine value. Ultimately, the best approach is to grow your own understanding. |
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| If you would open and honest advice or assistance on any part of the internet then please contact us and we will do all we can to help. |
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Tempest Web Design
39 Market Street
Ashby-de-la-Zouch
Leicestershire
LE65 1AG
Tel. 01530 566090
Fax. 01530 560077 |
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